As you all know by now, to solve the environmental challenges we need to work together.
The production of beef is a major contributor to the emission of greenhouse gases. But we have realised that as the world is changing and we become wiser, you have to adapt. If you’re a part of the problem, you need to be part of the solution. However, that doesn’t mean that we have to quit eating burgers. Just find a better way.
In 2008 we decided to become the first restaurant chain in the world to label our products with their carbon footprint and to compensate for the total chain of production. Since then we’ve planted over 1.4 million trees in Africa to bind carbon dioxide.
And in 2016 we decided to extend our menu with more greener options. Burgers made from beans, vegetables and Halloumi cheese. Today one out of three of our meals sold are without red meat. But that is not enough, we pledge that by 2022 that should be every other.